International Business Research Paper Example | Topics and Well Written Essays - 1000 words - 2

International Business - Research Paper Example As per Avon's global strategy it is imperative to sell directly to individual consumers and the product's brand names can be changed in accordance with the cultural environment of different countries but the global brand name will be their primary identification. Avon allows every branch or subsidiary to set its own competitive prices in response to their local market conditions and the inter-country transfer of learning, resources and practices. 1. Your reading assignment for this unit describes different marketing orientations. Discuss the applicability of each to Avon’s international operations. Production, sales, customer, strategic marketing, and social marketing are the most common marketing orientations. Avon uses a mix of customer, strategic marketing and social marketing orientations in its global marketing strategy. Avon is basically a customer oriented company which allows product modifications as per country-specific or customer-specific requirements. As a part of its social marketing campaign to support women, Avon started its social awareness programs like fighting against domestic violence and breast cancer. Avon also introduced insect-repellent skin creams in South American countries. The company also took an innovative step in its distribution method in China to appropriately implement its strategic marketing orientation. 2. Why is Avon so much more dependent on its foreign operations than on its home (U.S.) operations? The strategy of going global was based on a primary fact that there will be more chances of profitability if you could access more customers. The basic reason of exporting is to increase the profitability of business either to explore new markets or to get rid of local heavy competition. Avon had both. The selling model developed by Avon that is in accordance with the nature of their products is not much suitable for the women in United States. As a large number of women are engaged in full time jobs, it will be difficult to access them through direct selling model. 3. Discuss socioeconomic and demographic changes that could affect Avon. Avon has a specific sales model that is line with its business model and the nature of products it is selling. However in order to make the business profitable, it is necessary to understand the socioeconomic and demographic trends of the country. In United States, the availability of women is a major issue. Avon needs part time sales force to implement its sales model effectively with a low labor cost. The unavailability of women affects the volume of sales because there will be fewer candidates willing to take the part time sales representative job and also there will be fewer women to meet those representatives to buy the products. 4. How might a global recession, such as the one that began in 2008, impact Avon’s operations? Going global is a risky decision as the economic recession can affect the profitability of a global company more than a local company . Some portion of operating cost of global operations is fixed in nature and can not be avoided like legal formalities of each country. Global recession also affects the purchasing power of customers and they are now more focused on the usability of the products they purchased. In this situation, companies are focusing on modifying their business strategies to deliver products with more functions with an economic price in order to satisfy the

Technology Solution for Promoting E-Banking in Bangladesh Essay Example for Free

Technology Solution for Promoting E-Banking in Bangladesh Essay E-banking has revolutionised the way business istransacted by globalising the business enterprise. E-banking technologies have proliferated in recent years, and the availability of a wide range of products has led to increasing adoption among consumers. These technologies include direct deposit, computer banking, stored value cards, and debit cards. Consumers are attracted to these technologies because of convenience, increasing ease of use, and in some instances cost savings. E-banking, in particular, has grown at impressive rates. Between 1995 and 2003, e-banking increased eightfold. Between late 2002 and early 2005, use of online banking increased 47%, a clear evidence that e-banking is associated with better household financial management. All businesses, including small and medium scale industries, no matter their geographical locations, are all beneficiaries of e-banking. It encompasses all kinds of commercial transaction that is conducted on an electronic medium, mostly through the internet. E-banking links business to customers no matter their geographical location. It allows companies to make new business contacts from different global business alliances, test new products and services, and make market research and other enquiries all at a minimal cost both financial and otherwise. Smaller community banks, among others, are more interested in the application of e-banking to gain certain competitive edges over their larger counterparts. In addition to previous e-banking delivery systems, Automated Teller Machines (ATMs) and telephone transaction processing centres, online banking provides banks a new and more efficient electronic delivery tool. While ATMs were first introduced in early 1980s and initially an attempt to reduce operating costs, telephone call centres were developed in the 1990s to handle simple transactions and provide added customer services from a remote location. E-banking has been viewed as an upgrading from previous electronic delivery systems to open new business opportunities for the banking induetry. Electronic banking does not mean only 24- hours access to cash through an Automated Teller Machine (ATM) or Direct Deposit of pay checks into checking or savings accounts as many consumers may think. Electronic banking (e-banking) involves many different types of transactions; it is a form of banking where funds are transferred through an exchange of electronic signals between financial institution, rather than exchange of cash, cheques or other negotiable instruments. With the expansion of global Information and Communication Technology (ICT) infrastructure and the internet, e-banking is set to play a pivotal role in the national economic development of any country. But appropriate software, technology, infrastructure, skilled manpower and cyber law are crucial for the implementation of e-banking in the country. This paper reviewed the issues associated with various forms of e-banking accompanied by a field survey and explored the challenges and prospect of e-banking in Bangladesh. Chapter 1 OBJECTIVE OF THE STUDY The primary objective of the report is to find out a technology solution for the banking system of Bangladesh using a nation-wide network. Implementing a nation-wide electronic banking system requires huge investment especially for the establishment of a backbone network. It really matters for a country like ours.

Flannery OConnor Essay -- essays papers

Flannery O'Connor Flannery O’Connor and the Relationship Between Two of Her Stories Flannery O’Connor was born Mary Flannery O’Connor on March 25, 1925 in Savannah, Georgia, as the only child to Edward F. O’Connor, Jr., and Regina (Cline) O’Connor. Later in 1941, Flannery O’Connor’s father dies of lupus while O’Connor is in Milledgeville, Ga. After her father’s death, O’Connor rarely speaks of him and continues to be active in school projects such as drawing, reading, writing, and playing instraments. Further, in the summer of 1942, O’Connor graduates and enters Georgia State College for Women as a sociology and English major. Moreover, O’Connor took on the name Flannery O’Connor, dropping Mary from her signature. When O’Connor graduates from college, she leaves for Iowa City and applies for several college teaching positions while attending the University of Iowa. Thus, she receives her Masters of Fine Arts in 1947. Although her first story, â€Å"The Geranium † was publised in Accent, during the summer of 1946, it was only the beginning of many of her works to be published. Like her father, O’Connor was living with lupus and her first major attack came in December, 1950. However, O’Connor did not allow the disease to keep her from writing and getting her works published. In fact, she got her nineth story , â€Å"A Good Man Is Hard to Find† published. Also, O’Connor has won many prizes and awards with her writings over the years. For instance, she was named the Honorary Doctor of Letters by institutions, was the first prize of the O. Henry award in 1957 and 1963 and had previously won second in 1954 and 1955. Moreover, O’Connor died on August 3, 1964 I a Milledgeville hospital. Nevertheless, her stories cont... ...g from these two stories, she uses the same style in the majority of her works. More specifically, O’Connor uses a lot of foreshadowing and irony, leading up to the catastrophe. Also, her subject matter is somewhat controversial since the settings of the two stories are in the South, she uses southern dialect and religion, and most of all, they have the strangest endings. Perhaps the greatest story she has to tell is not her forte, the short story, at all but maybe it’s her own story. Bibliography: Works Cited O’Connor, Flannery. â€Å"A Good Man Is Hard to Find.† Flannery O’Connor: Collected Works. New York, NY: The Library of America, 1988. 137-153. â€Å"Good Country People.† Flannery O’Connor: Collected Works. New York, NY: The Library of America, 198. 263-284. Walters, Dorthy. Flannery O’Connor. Boston: Twayne Publishers, Inc. 1973.

Business enterprise Essay

– Design a website for a business enterprise, meeting user requirements I have designed my own website and my aim was to meet the requirements that my users need and desire from a health and beauty business. The specific purpose for my site is to promote my ethical made produce while keeping people happy and giving them what they want and expect. Furthermore, the purpose for my site is to give my customers a sense of my brands personality and to hopefully retain them my users and continue to grow though e-commerce. Its purpose is to inform people of â€Å"who I am† and â€Å"what we do† and provide my customers with efficiency while saving time on my part and increasing my customer base. I am defining my website to 14 – 35 year olds who have an interest in keeping healthy and looking nice while still being ethical and beneficial to the environment. My products range from hair, skin, nails, make-up, music, candles and many more, so whoever is interested in these, I will be defining my website to them. On my website I have six webpages (with links to others) and these include a homepage, transaction page, enquiry/chat help page, review/customer feedback page, our story page, our products page and an additional â€Å"find us† page and â€Å"our philosophy† page. I have thought about how I am going about retaining customer and encouraging repeat visits by inserting certain aspects, for example, a product on sale. I have thought about how I will build trust from my site and I have added a chat help page so customers can ask questions and present enquiries. I also have thought about celebrity promotion and how someone who people trust, trusting a brand can help users to build trust and confidence. P5 – Describe how the design meets user needs My website design is designed to be simplistic but interesting to look at while providing users with all the appropriate information to guide them and also keep them safe and feeling protected. The layout is designed to be simple to read with all the appropriate pages aligned so they are easy to pinpoint. There isn’t a lot on each page itself which means that customers avoid getting confused and can navigate around my site without stress. One of the functions of my site is to encourage interaction with particular sites that shows my business in a good light such as â€Å"sure2amaze.com† which I have copied and paste a link so users can view professional/customer feedback compared to other health and beauty products. I also have linked my  Facebook page and Twitter which enables off-site conversation, allowing users to create a circle of interaction that extends from on-site conversations to off-site conversations. In regards to my market segmentation, my user needs is to be efficient, up to date and engaging. In relation to the website in general, my website needs to be speedy, accessibility, good navigation and provide information. My website is modern yet has a vintage twist via the product bottles being the original brown pipet glass bottles that people might have used a while back. I engage my customer with marketing strategies such as celebrity promotions, and my website server is quick meaning the users experience doesn’t experience any turbulence. Furthermore, all my website pages are aligned at the top of the page which never disappears. In addition to all this, I have pages such as â€Å"our philosophy† or â€Å"our story† which presents users with appropriate information to establish personal connections with the customer to engage them. I feel all these features are appropriate because not only to the engage the user and encourage them to remain on my website, information about our story and celebrity recognition can enable the user to build trust and confidence when navigating around the site or making a purchase. Feeling protected can also build trust with the user and my security padlock image gives the user reassurance that when they are on the site they are safe which makes it appropriate because the user will not continue to shop with you if they experience any problems and feel they are taking a risk. My domain name is â€Å"www.aesthetic-cosmetics.co.uk† and this briefly means, a unique name that identifies an â€Å"internet resource† such as my website. The hosting option I chose is â€Å"wix.com† where I pay monthly fees to keep my website active on the internet. Hosting options basically means where a website reside in order to be ready to be viewed by online visitors. The security settings I chose is â€Å"comoo authentic padlock† which protects my users from any dangerous website additions and informs them that their personal information will be safe. Security setting basically protects the user’s information by safely storing this in the siteâ₠¬â„¢s system and reassuring them that it will not be used for unapproved purposes. M2 – Assess how the website design meets user requirements My market segmentation is 14 – 35 year olds who have an interest in keeping  healthy and looking nice. The attributes my target market has is being cautious about their image, being on trend including all different ethnicities, backgrounds and sexual natures. Other attributes of the younger generation might include being active online and more aware of what companies should deliver via being ethical and providing security for users. I believe my target group want something engaging so therefore colourful and interesting to look at while being individual and unique. The type of typography that my market segmentation will be attracted too are writing techniques which has explosive words of colour while still being professional and easily readable. The typography of young adults/teens are to have â€Å"friendly round corners† and that the mojority of teenagers prefered either the font â€Å"bambo† or â€Å"comic sans† accourding the this website; â€Å"http://issuu.com/anna_magombe/docs/research_into_typographic_design_for_young_people_†. The data was easy to find and I found this on a website which displayed an easy to read booklet on the â€Å"typography design for young people†. My website portrays the overall organisational objectives for my site by adopting an easy-to-use column of pages in the header which means users can easily navigate around the website. Another reason why my website portrays organisation is the features included such as a chat link, safety settings, customer feedback, information all come together to define an organised website with all the relevant features to meet user needs. Without these features, my website would appear to be disorganised and lacking in relation to customer satisfaction standards. D2 – Evaluate the extent to which the website design meets user requirements, making recommendations for improvements In my opinion, I believe my website to have been designed well, but due to the lack of efficiency through Wix, I feel my design layout could have been improved if I used a more user-friendly hosting option. I feel the pictures and colour screen are engaging and simplistic. However because of the lack of features via Wix, I believe my website look crowded and I understand that some of the information designed to improve my users experience might be looked over and missed out in relation to the positioning and font size (chosen from the lack of space). Some improvements I could have made would be choosing a different hosting option other than Wix. The reason for this is because there is room for improvement in the user friendly side of things in relation to this hosting option.

Nature of Morality Essay

Moral Issues in Business Chapter One The Nature of Morality Terminology †¢ What is ethics? †¢ The study of right and wrong †¢ Distinguish between ethics and morality? †¢ Some people distinguish between the two. We will use them interchangeably. †¢ What is business ethics? †¢ The study of what constitutes right and wrong, or good and bad, human conduct in a business context. Non-Moral Standards †¢ Characteristics of moral standards †¢ Concern behavior that is of serious consequence to human welfare †¢ Take priority over other standards, including self-interest †¢ Their soundness depends on the adequacy of the reasons that support or justify them. †¢ Moral Standards vs. Etiquette Rules for socially acceptable behavior are not moral standards Don’t eat with your mouth full. Say please and thank you. †¢ Moral Standards vs. Law An action can be moral but not legal. An action can be legal but not moral. †¢ Moral Standards vs. Professional Codes of Ethics Rules that govern the conduct of members of a given profession. Sources Of Moral Standards †¢ Societal norms-Ethical Relativism The right thing to do is what one’s culture says is right. This keeps culture stagnant – no moral growth It leaves no basis for one culture to pass judgment on another’s actions One’s culture is hard to identify in the modern world. †¢ Role of religion—positive and negative Nearly every religion has a version of the â€Å"Golden Rule† Most theologians disagree with divine command theory. That theory says that something is right or wrong because God says so. Instead, God commands what is right and forbids what is wrong. Saying that something is right because God says so is not persuasive to the atheist. There are differences of opinion about what God commands. The Context of Business Ethics †¢ Business as a game Soccer and pizza party example †¢ Business values in tension with personal values What is my responsibility as an employee? As a person? Social pressures can make it hard to stick with our moral rules. Corporations can bring pressure to bear against our personal values. †¢ Organizational conformity—herd instinct—group norms Being a member of a team can require that people relinquish some of their personal freedom in order to further organization goals. Psychological studies show that people will change their answers to questions to agree with the majority. Groupthink – group members may have the illusion that the group is invulnerable or that because the group is good or right, whatever it does is permissible. Diffusion of Responsibility â€Å"I’m just doing my job†. â€Å"If I don’t do it, someone else will. † â€Å"It’s someone else’s responsibility. † (The Kitty Genovese story) How do Moral Principles Help Us? †¢ The Limits of Conscience Conscience often reflects principles that have not been critically examined. Terrible crimes have occasionally been committed in the name of conscience. †¢ Moral Principles and Self-interest Morality serves to restrain our purely self-interested desires so we can all live together in society Having a moral principle involves having a desire to follow the principle for its own sake Paradox of Selfishness – People who are exclusively concerned with their own interests tend to have less happy and less satisfying lives than those whose desires extend beyond themselves. †¢

The Growth Of Food Tourism In Malaysia Tourism Essay Essays

The Growth Of Food Tourism In Malaysia Tourism Essay Essays The Growth Of Food Tourism In Malaysia Tourism Essay Essay The Growth Of Food Tourism In Malaysia Tourism Essay Essay The touristry industry is one that is quickly turning and invariably spread outing in the twenty-first century. There seems to be an addition in the sum of people going and researching all the admirations this universe has to offer. Harmonizing to an article published by the World Tourism Organization ( UNWTO ) in September of last twelvemonth, the International Tourism per centum grew by about 5 per centum in the first 6 months of 2011 and this exceeded the 6.6 per centum growing difference in that of 2010. The article goes on to state that this growing in touristry in such times demands to be examined and looked closely and they urge that states make touristry as a precedence in national degree policies. There are many footings to specifically specify touristry but in general and simple footings ; touristry is the activity of a individual going from one topographic point to another for non more than a twelvemonth. To add to this, touristry can be divided int o many different subdivisions, for illustration, escapade touristry, athleticss touristry, medical touristry, leisure touristry and many more. However, with this growing in touristry, there is a new facet of touristry that is easy doing its grade and it is known as Food Tourism. Food touristry simple means the act of people sing a peculiar topographic point for the intent of partaking in nutrient festivals, or seeking out of different nutrient and eating houses in that peculiar state ( Hall and Mitchell 2001 ) .This new facet of touristry was neer celebrated but with the assistance of new engineerings, addition in handiness and consciousness, nutrient touristry is easy but certainly lifting. In Malaysia, this facet of touristry is lifting with more and more tourist going to Malaysia for grounds other than leisure and this in return has reflected the local economic system of this state. Malaysia, being a state that is rich and diverse in its civilization and heritage, has become an i deal topographic point for tourer non merely to see the life style and civilization but to besides partake with the local life style and one illustration of making so is by sing the nutrient. There have been many efforts by the relevant industries in Malaysia to advance this growing of nutrient touristry to do it an ultimate finish for nutrient lovers around the universe. This paper will sketch an in-depth expression at the significance and definition of nutrient touristry, and how this facet of touristry is on the rise here in Malaysia and how this growing has effects on the touristry sector of this state. 1.1 Research Aims The touristry sector is traveling into a new stage in present times. There are many new facets of touristry that is on the rise, viz. , heritage touristry, medical touristry, adventure touristry and now, nutrient touristry. Gastronomic Tourism ( as it is known scientifically ) or Food touristry is defined as the visit to a peculiar topographic point for the intent of nutrient festivals, or to seek out and experiment different types of nutrients and eating houses ( Hall, Sharples and Mitchell 2001 ) . In Malaysia, nutrient touristry is on the rise as there are more tourist visiting Malaysia for grounds other than leisure. This state has become a prima holiday finish among tourer everyplace with the blend of the three different races ( Malay, Chinese and Indian ) and the civilizations these three races offer. Not merely that, the location and clime of this state being warm and tropical twelvemonth unit of ammunition adds to the many grounds to see this state. With the blend of differen t civilizations and heritage, the birth of different nutrients sets Malaysia apart from any other state leting it to go a nutrient lover s Eden. Harmonizing to an article by the News Straits Time paper in September 2010, it says that Malaysia has been ranked as the 9th most traveled tourer finish with around 23.65 million tourer and this research was done by the United Nations World Tourism Organization. The article goes on to state that possible tourer sing Malaysia will pass around RM10.13 billion on nutrient and drink. The touristry ministry in Malaysia is working on doing nutrient as one of the chief picks for tourer to see Malaysia and there have been ongoing enterprises being done by the relevant parties to assist guarantee that this facet of touristry continues to turn and in clip is able to prolong its ain ego. The aims this research paper aims to accomplish are: To sketch the growing of nutrient touristry in Malaya As said earlier, Malaysia has managed to derive the upper manus in going one of the touristry finish musca volitanss. There are so many things that this state is able to offer and nutrient is one of them. However, this facet of nutrient touristry is non widely known yet in Malaysia as there have been more surveies and analysis carried out in other states ( Fox, 2007 ; Kivela and Crotts, 2006 ; Ryu and Jang, 2006 ) ; but the over the past old ages, the leaders and relevant parties have begun to recognize how Malaysia and its nutrient is able to act upon and has an impact on the touristry industry. Findingss from this research will demo how there has been a displacement in the growing of nutrient touristry in Malaysia and how this growing has impacted the local touristry industry. How this growing has resulted in positive and negative impacts on the state Growth in any signifier is good and healthy but with growing there comes positive and negative impacts and these impacts must be examined clearly to avoid any signifier of issue and to be after for future ends. This paper will sketch how the growing in nutrient touristry in Malaysia has resulted in a few positive and negative impacts and how these impacts can be interpreted to back up and guarantee this facet of touristry continues to turn. How this growing has affected the touristry sector and the enterprises taken to guarantee uninterrupted growing in the hereafter The touristry sector in Malaysia has been dining over the past few old ages and nutrient touristry is even more so turning. In the latter portion of the research, it will sketch how this nutrient touristry growing has had an impact on the touristry industry both positive and negative and how the authorities and the touristry sector have come up with ways and means to prolong this growing and guarantee uninterrupted growing in the hereafter. 1.2 Significance of the survey The Kuala Lumpur touristry industry has seen a enormous growing over the past few old ages with the figure of international tourer reachings lifting up to 0.6 % in 2011 compared to the old old ages. One of the major motives for tourer to see Malaysia is because of the civilization and heritage that Malaysia possesses and this is expressed in our nutrient and local daintinesss. Peoples from other parts of the universe are eager to cognize, larn and understand how is it that people with different races are able to populate under one roof and let their civilizations to intermix together. When people visit Kuala Lumpur, they are instantly thrown into a cultural detonation and one of the ways they are able to see and larn about the different civilizations is thorough the tasting and partaking of the local nutrient. The chief significance and importance in carry oning this research is that, there seems to be a lifting pandemic in the nutrient touristry sector. There has been a displacement in the factors that influence the chief ground tourer visit Kuala Lumpur, and nutrient happens to one of the ground. There have non been many past researches and literature argument about the growing of nutrient touristry in Kuala Lumpur as most of them are general and give and overview. This is why this research is of import because this paper is able to foreground the growing of nutrient touristry in Kuala Lumpur and how tourer have changed their motivational factors to see Malaysia. 1.3 Limitation of survey The restriction of the survey is that, it is merely focussed and limited to nutrient and the function it plays in the tourer determination doing procedure. Other influences such as cultural, or heritage or personal grounds to visit are minor and they will non be focused much on. The other restriction to this survey is that, the questionnaires will be answered by tourer and non local people because this paper aims to analyze the tourer grounds to see Malaysia and does nutrient play a function in their determination. The job to that restriction is that the tourers are scattered all around the metropolis so to aim a big figure and obtain different feedback, will be a challenge. The other restriction that will be faced is that this research is merely limited to the Kuala Lumpur milieus and the tourer that stay with this country. This is because most of the tourers that travel to Malaysia stay within the metropolis centre and most of the attractive forces and local nutrient can be found within the metropolis bounds. Besides that, by contracting it down to merely this country, there will be a better and clearer apprehension of the aim that is being achieved. 1.4 Research Questions This paper aims to sketch the growing of the nutrient touristry industry in Malaysia and how will it impact the touristry sector of Malaysia. When covering with this subject, there are a few inquiries that will originate and it is through the consequences of the questionnaires and other literature findings that these inquiries will be answered. The first inquiry that will originate while carry oning research on this subject is that, when and how did this growing in nutrient touristry come about in Kuala Lumpur, Malaysia? This paper will find how nutrient touristry came into the scene in Kuala Lumpur and how has it been since it started. The following inquiry that needs to be answered in this research paper is the impacts that these growings in nutrient touristry have on the touristry sector in Kuala Lumpur, Malaysia. In any signifier of growing, there is bound to be certain impacts both positive and negative and this paper will take to sketch those impacts and how they affect the local touristry sector. The following inquiry that will originate while carry oning research on this paper is, will at that place be a hereafter for the nutrient touristry industry and if so, how will it be? This is where the inquiry of sustainability will originate whereby, even though there is a growing in the nutrient touristry industry now, wil l it still be the same in the hereafter? All these inquiries will be answered in the latter portion of the research paper. Chapter 2: Literature Reappraisal Malaysia is easy lifting to go one of the cardinal finish musca volitanss among tourist worldwide. This is mostly due to the fact that Malaysia is a state that is developed, diverse, tropical and rich in its civilization and heritage and this can be found in the traditional dances, beliefs, nutrient, patterns and many more. In add-on, nutrient touristry is easy but certainly on the rise here in this state. With the blend of the assorted civilizations and beliefs, nutrient seems to be the best look. When debating approximately nutrient touristry and its growing here in Malaysia, there has to be a separation in order to derive a better apprehension. There has to be a clear definition of nutrient, touristry, nutrient and touristry in Malaysia and how it has an impact on the local touristry sector. 2.1 What is Food? What is nutrient? This may be a simple inquiry yet, it plays a big importance in our day-to-day life. Food is merely defined as a alimentary substance that people eat or drink in order to keep a healthy life and growing. Food is an indispensable point in order to go on with life. The first and chief importance of nutrient in our mundane life is to supply our organic structure with the necessary energy in order for us to transport out our day-to-day modus operandis such as working, walking, external respiration, digesting and so on. Besides that, nutrient aids to modulate the organic structure s procedures and besides to assist contend against infections and diseases. In basic apprehension, nutrient is merely needed in order to populate and transport on with life ; nevertheless, there has been a great trade of alteration in the development of nutrient. 2.2 What is touristry? Tourism is an industry that is quickly turning in the twenty-first century. More and more people are developing an involvement in going and researching all that the universe has to offer. However, many fail to truly understand the true significance of touristry and what it truly comprises of. Tourism is said to be the act of people or a group of people that lead them from one topographic point to another, from one state to a different state, to execute something specific or to see a topographic point for the point of leisure, amusement, concern and so on. The World Tourism Organization defines touristry as the activities undertaken by and single or a group of persons that travel and travel off from their usual topographic point of comfort and environment and this has to be more than a period of 24 hours or more. The grounds behind their travel can be because of leisure, amusement, concern and other activities that are different from their day-to-day modus operandis. Tourism on the ot her manus can besides include the relevant concerns or industries that are involved in supplying services, activities, and installations to the tourer that travel to their state Tourism in any state is of import and important. For states like Egypt, America, Australia, Italy, Malaysia, India and China, a big part of their net incomes and income depend on the touristry industry. Tourism is of import because, it stimulates economic growing for a state. When people travel to a peculiar topographic point, they are bound to pass big amounts of money on the flight, housing, domestic travel and nutrient in the peculiar state they are in. When you spend money in a state, it in return helps the economic growing for that state because the money spent at that place goes to assist out and to cover the cost of development and in the sustaining of the state and its people. The 2nd importance of touristry to a state is that it helps to advance development within that state. Countries around the universe invariably strive to develop and be in the forepart lines in footings of development. Tourism is an industry that acts as a motivational factor for development to happen. W hen there is a demand and a rise in the sum of tourer that travel to a state, the demand for new and modern installations and activities will lift and this is where the state is able to garner its resources and develop the state so that it is able to provide to this turning demand. For illustration, Bangkok, Thailand has seen a major encouragement in its international tourer reaching and the touristry industry has seen this phenomenon and there has been an addition in the sum of lodging installations to assist provide to this demand. They have built new hotels and guesthouse that are modern, clean and low-cost for the turning tourer market. The following importance of touristry to a state is that in footings of sociocultural, it helps to make new occupation chances and calling chances for the locals of that state. When there is any signifier of development in the state, there is bound to be new installations and activities to assist cater to the demand that is turning and when there are new installations and developments taking topographic point, the demand for adult male power and occupation chances will originate and this is where the state is able to utilize the citizens of the state to assist guarantee that these developments in the touristry installations and activities are sustained for old ages to come. 2.2.1 Tourism and Kuala Lumpur, Malaysia The touristry industry in Kuala Lumpur, Malaysia is quickly turning in these present times. The touristry industry has registered 11.63 million tourer reachings in the first half of the twelvemonth 2012 which is a 2.4 % addition compared to the same period in 2011. This growing in touristry in Kuala Lumpur is mostly due to the fact that, Malaysia is located in such an ideal location whereby the conditions and clime of the state is tropical the whole twelvemonth around with minimum rain which makes it easy to acquire around and research the metropolis. Besides that, Malaysia in itself is a state that is diverse and rich in its civilization and heritage and this is expressed in our day-to-day modus operandis, local attractive forces, nutrient and beliefs and this gives us a upper manus because no other state in the universe can tout and state that they have 3 different races ( Malays, Chinese and Indians ) populating under one roof and to add, we are all able to acquire along. This is something that foreign tourer find astonishing and they are intrigued by and that is why they want to see Kuala Lumpur. 2.3 What is Food touristry all about? There are many subdivisions to the touristry industry and nutrient touristry is another facet of touristry that is on the rise. Many people may reason and debate that nutrient and touristry have no relationship to each other what so of all time but in world, nutrient and touristry coexist and assist each other because portion of touristry is mostly related to nutrient and frailty versa. One may look at nutrient as a minor function played in the field of touristry but in world, nutrient is critical to guarantee the full circle of a traveler s experience. Hall and Sharples ( 2003 ) say that nutrient is an built-in portion of the experience and how it contributed in a large sense to a individual s holiday. They go on to state that earlier, nutrient was non taken into consideration as something that is of import but of late it has been widely debated approximately. The book says that nutrient Acts of the Apostless as an look of individuality and civilization which is in world true. When going to another state, one is motivated to plunge themselves in the local civilization of that topographic point and later this involves nutrient. For illustration, it would be pathetic if one travels to India and experiences the assorted civilizations without savoring their local nutrient. As mentioned, savoring and plunging in the local daintinesss will assist give a better understanding about the state and its civilization. Over the old ages, the acknowledgment of nutrient touristry has increased and it is seen as a valuable plus the touristry sector has to offer. Even if there are some barriers because of some tourer that are non attracted by the local nutrient, it still represents a critical and competitory advantage for some finishs ( Cohen and Avieli, 2004 ) . 2.3.1 Tourism Motivation: Is nutrient one of it? In basic traveling, there has to be slightly of a motivational factor that causes people to go to that peculiar topographic point. In her book, Tourism Development ( A K Bhatia 1985 ) , she broke down the basic motivational factors for going into four different facets: Physical Motivators This is related to the physical facet of the finish, the activities offered and others. Cultural Motivators Persons in this class are motivated by the beliefs and cultural heritage ( the art, music and dance ) that peculiar finish offers. Interpersonal Motivators This motive is to see household members, relations, or to run into new people. Status Motivators This is derived from the demand to carry through certain activities to hike self -esteem or for personal development. These nevertheless are the basic incentives for going but these incentives change when speaking about going for nutrient based intents. Traveling for nutrient based intents can be linked to the cultural incentives ( as seen above ) or it can be classified as separate facet all on its ain. The incentive for nutrient touristry can be linked to Maslow s Hierarchy of Needs ( Maslow 1943 ) . In this hierarchy, there are 5 different degrees of demands that are to be accomplished and they are physiological, safety, love, and esteem. For case, if a individual is missing love or nutrient or safety, they would likely hanker for nutrient the most because in world, nutrient is needed to last and the other needs come over clip. But the existent inquiry that is to be asked here is that, is nutrient the chief motive for 1s determination in going? Are they going to carry through their demands and desires? Or are they going to plunge themselves in different civilizations? Or even are they adventure s earchers and they want to seek new things? Harmonizing to Sajna ( 2005 ) she conjured up 4 different constructs as to why people participate in nutrient touristry, viz. : Food Neophobia This is related to how adventuresome and unfastened one is to seeking new nutrients. Harmonizing to Pliner and Hobden ( 1992 ) , nutrient neophobia is a personal trait defined as the reluctance to eat or avoid fresh nutrients. Variety- Seeking Tendency This is related to 1s desire for assortment that is due to factors such as alteration in gustatory sensation, restraints and executable options. Hedonic Consumption An facet of consumer behavior that relate to the multisensory, phantasy, and affectional facets of a individual s experience with a certain merchandise. Digesting Involvement The engagement of the tourers in the purchasing and engagement of the traveling and touristry experience. So in decision, nutrient does and will play a function in the determination doing procedure of the tourer when they visit a state. For those tourers that have a love for nutrient and diverseness would be motivated to go to a state to experiment and seek out their local daintinesss and it is this act that is known as nutrient touristry. 2.3.2 Food Tourism in Kuala Lumpur, Malaysia Malaysia is a state that is rich in its heritage and civilization with the combination of 3 different races populating under one roof viz. Malays, Chinese and Indians. With the blend and combination of these many civilizations and cultural background creates a oasis of many different festivals, sights, heritage and FOOD. Because of all these assortment in civilizations and heritage, Malaysia has become a top pick of finish for tourer when it comes to their travel docket. Harmonizing to an article in the New Straits Times paper ( 2010 ) , in the twelvemonth 2009, Malaysia was ranked every bit 9th as the most traveled tourer finish United Nations World Tourism Organization ( UNWTO ) with 23.65 million tourer and the Tourism ministry of Malaysia plans to increase that figure to 36 million tourer in the close hereafter. This phenomenon can be due to many grounds such as the many historic sights to witness, the green landscape Mother Nature has to offer and besides the endless shopping av ailable to bring around 1s dependence. But other than that, nutrient besides plays an of import function as one of the incentives for tourer to go to Malaysia. Malaysia is known as a state that eats 24-hours a twenty-four hours with eating mercantile establishments runing from traditional and reliable nutrient to modern twenty-four hours culinary art and from route side daintinesss to five star all right dining mercantile establishments. Anything you earn to eat can be found in Malaysia. No uncertainty that other state has their ain alone blend of nutrient but Malaysia is good known for its diverse mix in nutrient runing from Malay to international dishes. Tourism in Malaysia is quickly turning every twelvemonth. More and more foreign tourers from all over the universe want to see Malaysia to see first manus all the state has to offer. Food touristry another facet of touristry is besides on the rapid rise in Malaysia. There are many grounds to this phenomenon the first being that Malaysia is a state that is full and huge in its heritage and civilization due to its blend of different races and faiths populating under one roof. Foreign tourer want to see what it is like to be populating in a state that has many rich and diverse mix of civilization because they are unable to see that in their ain state. Take Australia or America or even Arab Saudi, these states have merely one chief civilization or heritage that they are exposed to where else when they visit Malaysia, they are able to see possibly 3 or more civilizations all under one roof. Because of this rich and diverse mix of civilizations in Malaysia, nutrient has besides been a majo r pull factor for tourer. Just like everything else in Malaysia, nutrient in Malaysia is a blend of many diverse civilizations that add up or exceed into something that is really alone and that fits for all demographics. Even though Malayan nutrient may miss somewhat of edification, or design compared to that of the western universe, it still meets the culinary demands. There are so many different eating houses that cater to the Malayan visitant that they can neer acquire bored off. The following ground that can lend to the rise in nutrient touristry in Malaysia is because of the addition in the substructure of the state. It is now easier to acquire to topographic points in a short clip frame with the aid of the many public conveyance systems such as the monorail, Hop-on Hop-off, LRT, coachs and cab services. With the addition of the figure in tourer reachings, the authorities has taken the enterprise to spread out its substructure to assist get by with the stated rise in touristry therefore, doing it easier and cheaper for tourer to acquire around the state. Another ground why nutrient touristry is easy accessible in Malaya is because of the many different and low-cost adjustments available from guest houses to 5-star hotel adjustments all located at a cardinal country doing it easy to acquire around the metropolis. Food Festivals In Malaya Because there is a rise in nutrient touristry in Malaysia, many enterprises are being taken to guarantee that this facet of touristry is prolonged and non merely for the present clip. In order to make that, the Tourism Ministry of Malaysia has come up with many different show windows and festivals and attractive forces to pull in the foreign market to part-take in nutrient touristry in Malaysia. Malaysia International Gourmet Festival This event was introduced in September 2001 and it is a coaction of 13 five-star mulct dining eating houses. The ground this event is held every twelvemonth is to popularise the all right dining scene in Malaysia as many people perceive all right dining to be something that is really expensive and a waste of clip. Even though Malaysians love dining out, they normally go for more traditional and known nutrient instead than this type of a culinary art. Each twelvemonth, the eating houses put aside their differences to come together in a corporate attempt to assist market all right dining. Many people have taken involvement into this event and it is turning every twelvemonth. Malaysia International Food and Beverage Trade carnival This menu has existed for more than 10 old ages and it has become the taking trade event for the nutrient and drink industry. It has become one of the most awaited events in the state. This event offer new merchandises, services and chances for the nutrient industry partisan from all over the universe. The high spots of this event scope from the Malaysian Indigenous nutrient and drink every bit good as it gives the opportunity for foreign manufacturers to plunge into the local and world-wide nutrient market topographic point. Food and Fruit Fiesta Malaysia This event normally takes topographic point in the month of July and it comprises of a broad spectrum of Asian and International culinary art together with a blend of tropical, semitropical and temperate fruits and nutrient. Apart from this event being a past clip among Malaysians, it has become a shared event. Fabulous Food 1Malaysia This is a 3 month nutrient thrust that has been organized by the Ministry of Tourism Malaysia and Tourism Malaysia that aims to observe and do known Malaysia s alone and diverse civilization represented in their culinary art with a series of exciting activities to pull the gustatory sensation buds of all Malaysians and besides the foreign market. Harmonizing to the curate of touristry, this event non merely highlights Malaysia as an eating finish full of civilization and heritage but besides as a state that is united through the blend of different types of nutrient. Apart from local events, there have been several occasions in which nutrient festivals were held in states outside Malaysia to foreground to those foreign market that are unable to see Malaysia about Malaysia and its heritage and civilization expressed through nutrient. Malaysia Night at Trafalgar Square This is a celebrated tourer finish topographic point and it is located in cardinal London. A festival on Malayan street nutrient was held at this square to give the local people there a little glance about Malayan street nutrient. The free nutrient festival features around 20 different stables from all over Malayan eating houses and besides some unrecorded amusement. Besides nutrient, art and trade were besides displayed at the festival together with some unrecorded public presentations of Malayan traditional and modern-day dance, Malayan Food Festival, Sydney The Grace Brassiere located in Sydney, Australia late had a Malayan nutrient festival to show and showcase to the local people in Australia about Malayan nutrient. Several cooking manners from mamak to the really aromatic lemak, were provided to provide to all the different palette nowadays. The festival was non merely for those epicures but for everyone. A Malayan Food Celebration in New York City New York has ever been blessed with an array of different Asiatic culinary art runing from Chinese Dumplings to Nipponese Sushi and besides South Asiatic Food. Recently, a Malayan nutrient festival was held in the Big Apple and this thrilled non merely the Asians there but besides the state s occupants. This event was sponsored by Malaysia Kitchen whose purpose is to do Malayan nutrient good known. There was an array of many different sorts of nutrient displayed to delight of all time palette nowadays. The Malayan Food Festival, Taj Banjara Hyderabad In an attempt to distribute the Truly Asian cordial reception, Tourism Malaysia, Malaysian Airlines together with The Taj group hotels late had a nine twenty-four hours nutrient festival on Malaysia. Truly Malayan culinary art was served at the festival with the aid of chef Ishaq from the Crown Plaza hotel. Besides nutrient, people gathered were besides treated to some Malayan amusement. As stated, there is a corporate attempt being made to do to advance Food Tourism in Malaysia, Food touristry non needfully has to be done by the locals but it can besides be undertaken by everyone be it locals or aliens. Not merely in Malaysia but nutrient festivals about Malaya are being held everyplace in the universe to distribute the intelligence about Malaysia and its nutrient. Through proper and effectual selling and publicity, Malayan nutrient is able to make across many boundary lines. It s merely in recent old ages that the Malayan authorities has recognised the addition in nutrient touristry in Malayan and it has now come up with assorted programs and schemes to farther addition this facet of touristry. Because of this, more and more foreign tourer are deluging Malaysia to see first manus all that Malaysia has to offer and Food Tourism is one of them

Free Essays on Tolstoy

Leo Tolstoy stood out from most writers of yesterday and today. His works were based on the happenings around him whether it involved government, religion, or even romance. Leo Tolstoy faced many problems in life. Starting at an early age to the day he died, he took on all obstacles. Tolstoy was a man respected by almost everyone. He stood strong for what he believed in and did what he could to help someone out, no matter what the consequences were. On September 23, 1862, at the age of 34, Tolstoy married 18-year-old Sophia Behrs, the youngest daughter of a wealthy family whom he had watched grow up. During their early days of marriage, he conceived the idea of a novel based on the Decembrists, a group of noble families who attempted to bring the idea of a constitution to state attention in December 1825. As soon as he started doing research on their work, however, the whole period of the Napoleonic wars unfolded. The novel was to eventually become Tolstoy's great epic, War and Peace. The novel was serialized over a period of five years, 1864-1869, and at first the critics were completely baffled by it. Even Turgenev was unsure of the novel's importance. It did not gain critical adoration until a number of years after it was completed. Anna Karenina, Tolstoy's next work, was based on the real-life case of a young woman Tolstoy knew. She was a young society woman who threw herself under a train over what was then called "a romance." The novel was serialized during 1873-1876 and was widely regarded as a triumph. At the time of Anna Karenina's composition, Tolstoy was undergoing another important stage in his religious process. He was questioning the integrity of the Greek Orthodox Church and the morality of the Russian society world; those questions are brought to fore in this work. Throughout the composition of Anna Karenina and later works including Resurrection and the masterful short novel The Death of Ivan Ilyitch, Tolstoy was... Free Essays on Tolstoy Free Essays on Tolstoy Leo Tolstoy stood out from most writers of yesterday and today. His works were based on the happenings around him whether it involved government, religion, or even romance. Leo Tolstoy faced many problems in life. Starting at an early age to the day he died, he took on all obstacles. Tolstoy was a man respected by almost everyone. He stood strong for what he believed in and did what he could to help someone out, no matter what the consequences were. On September 23, 1862, at the age of 34, Tolstoy married 18-year-old Sophia Behrs, the youngest daughter of a wealthy family whom he had watched grow up. During their early days of marriage, he conceived the idea of a novel based on the Decembrists, a group of noble families who attempted to bring the idea of a constitution to state attention in December 1825. As soon as he started doing research on their work, however, the whole period of the Napoleonic wars unfolded. The novel was to eventually become Tolstoy's great epic, War and Peace. The novel was serialized over a period of five years, 1864-1869, and at first the critics were completely baffled by it. Even Turgenev was unsure of the novel's importance. It did not gain critical adoration until a number of years after it was completed. Anna Karenina, Tolstoy's next work, was based on the real-life case of a young woman Tolstoy knew. She was a young society woman who threw herself under a train over what was then called "a romance." The novel was serialized during 1873-1876 and was widely regarded as a triumph. At the time of Anna Karenina's composition, Tolstoy was undergoing another important stage in his religious process. He was questioning the integrity of the Greek Orthodox Church and the morality of the Russian society world; those questions are brought to fore in this work. Throughout the composition of Anna Karenina and later works including Resurrection and the masterful short novel The Death of Ivan Ilyitch, Tolstoy was...

From Now on Forget about Where Can I Find Research Papers Troubles

From Now on Forget about Where Can I Find Research Papers Troubles From Now on Forget about Where Can I Find Research Papers Troubles College research papers can be extremely challenging to write, but any student can confirm that it is easier to write a paper when you have an example. Here are five fabulous resources for finding sample research papers. 1. The Internet You really can find anything on the Internet these days, including thousands of research papers on an endless variety of topics. No matter what topic you were assigned to, you are almost guaranteed to find a sample essay on the Internet. Although the variety of papers on the Internet is a major benefit, anyone can upload an essay, so there is often no way to be sure that the essay you are viewing is from a credible source. You should be careful not to use a poorly written sample as a model for your own research paper. Some pieces on the Internet cost money, and not all of these are of such a high quality they claim to be, so be attentive. If you use your best judgement, the Internet is a great place for anyone who asks him/herself, â€Å"Where can I find research papers?† 2. Libraries Libraries are filled with books that may offer examples of excellent research papers, which you can use to help shape your own paper. Libraries provide you with far more credible resources than the Internet, so using the library is the way to ensure that you are only using the best and the most qualitative papers to guide you. However, searching for sample papers in a library may be much more challenging endeavor than finding research papers on the Internet. If you are willing to meet the deadline and effort for the most credible examples, then the library is the right place for you. 3. Friends or Siblings If your friends or siblings have previously taken the classes you are enrolled in, they may have written about the same topic in the past. Even if they haven’t written papers on the same topic, you may still be able to view a research paper graded by your professor, which will give you an idea of what your professor looks for in research papers and how to structure your own essay the right way. Of course, you’ll have to make sure that your sibling or friend did well in the class, before using his/her research paper as your example. Although you may use the paper as an example, be sure that you do not copy it outright. Plagiarism is taken very seriously at the colleges and universities, so use the paper as a guide for creating your own original piece. 4. Professor If you ask your professor, he/she may have examples of research papers from previous students stored in her office. This is one of the best ways to ensure you get a great example- if your professor, who is grading your research paper, recommended the example, then you know it is a good one to use as a guide for your own writing. The paper will also likely have the professor’s mark and comments written on it, which can give you valuable insight into what the most important point you should cover in your own work is. 5. Classmates You may be able to compare essays with your fellow classmates. Perhaps you can get together with your classmates to brainstorm research paper topics, and later meet to read one another’s essays and offer feedback. It can be very helpful to listen to the ideas of others in your class for inspiration, get feedback on your own ideas, and receive a second opinion from students who are taking the same class. However, some college students fear sharing ideas or writing with others not to be copied. If you find a group of students you can trust who are willing to share ideas, it will be a great opportunity to get more inspiration. Next time you are writing a research paper, but you don’t have a sample to guide you, try using one of the resources we have suggested. You will come up with some strong, qualitative examples to help you produce an excellent research paper of your own.

Elections Essay Example | Topics and Well Written Essays - 1250 words - 1

Elections - Essay Example e map conducted by the Fix ( Chris , and Aaron Blake ) Obama starts the general election with 15 states (plus the District of Columbia) and 196 electoral votes strengthen him while Romney begins with 21 states and 170 electoral votes firmly in his corner. (One of the states sturdily for Romney is Indiana, where Obama won in 2008 but no one expects a repeat performance in 2012). Another three states — Pennsylvania (20 electoral votes), Michigan (16) and New Mexico (5) — incline toward Obama while Arizona (11) and Missouri (10) lean toward Romney. Adding them up lends Obama 237 electoral votes and Romney 191 electoral votes. (Chris, and Aaron Blake) While Obama was a much likely candidate than Romney, victory will be decided by the nine swing states — Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Wisconsin and Virginia — which are the real toss ups and comprise 110 decisive electoral votes and Obama won because he gained majority of the seats of these swing states, the victory was a clear, clean sweep by Obama in these swing states (Chris, and Aaron Blake). Other factors that were critical to the results of the Presidential race were the Swing states, ethnicity, Race, affect of the debates made by candidates’ income and unemployment and solid, fix strongholds also had a profound impact on the outcome, Obama proved to be a strong figure head, he inherited two wars, but the way he handled war on terrorism is praiseworthy. Currently the way he handled the storm was also a strong plus point for him, and increased his favorability ratio. (Andrews et al ) 5) If I could vote, I would have voted for Mitt Romney, for that would be what I call â€Å"Real Change† as that was the slogan the two candidates were vying for. Things in Obama’s last tenure were not all that satisfying and room was still there for improvement. Romney’s debates were oozing with confidence and his promises were more believable and real. His

Are social networks a positive phenomenon Essay Example | Topics and Well Written Essays - 750 words

Are social networks a positive phenomenon - Essay Example When considering the nature of social networking as a phenomenon or lasting element of culture, one must consider the means by which networking has already made a significant impact within society. In these regards, perhaps the most important or meaningful can be found within the field of education. Within education social networking has taken hold in many classroom environments through innovative learning solutions. One such example is that of the networking device Ning. Teachers throughout the country have been able to implement Ning to advance classroom project collaboration in functional and innovative ways. For instance, one such method of collaborative processing has been shown to occur in English classrooms when the instructor is able to assign homework to students through this messaging system, allowing them to collaboratively brainstorm projects, and to seek advice from each other on challenging passages and group projects (Fraser & Dutta, 2008). While such collaborative thi nking was previously relegated to the classroom environment it is now able to be carried over to homework situations. This has expanded the intellectual reaches of the classroom and made social networking an essential aspect of this process (Dede, 2005). ... In these regards one must only consider how a platform such as Facebook has brought individuals into contact with each other throughout the nation and world. While only a decade ago immediate social communication with individuals in another country could only be conducted through email or telephone, Facebook and Twitter allow individuals to remain in contact with each other through indirect yet strong and profound means. This not only constitutes a means of communicating that is on par with the previously mentioned means of communication, but functions as an entirely unique form of socialization. Through these social networking platforms individuals can readily meet people through the world and communicate not simply through verbal dialogue, but engage in self-expression through pictures and songs. This means of communication allows for newfound means of interaction and expression that goes beyond past forms of social communication, advancing knowledge of the world through improved c ollaboration. Perhaps the most pressing question of social networking is not whether it will be considered a phenomenon, but in what forms it will evolve. As has been demonstrated social networking is a vital element of contemporary culture and not merely a trend, yet it is also clear that networking is constantly evolving. When one considers that past forms of networking communication as embodied in MySpace and Friendster quickly gave out to the more functional Facebook, it should come as no surprise that social networking as a solid definitive aspect of culture must evolve into a form of communication that is even more advanced than current networking

Hiring friends and relatives Assignment Example | Topics and Well Written Essays - 250 words - 1

Hiring friends and relatives - Assignment Example This may create an uncomfortable working environment for the other employees, and it becomes difficult to get the work done. On the other hand, problems may be brought home from the workplace. Such problems may even weaken the tight bond between the employer and his friends and family. Bringing changes in the workplace may be hectic especially when such change threatens to affect the friend or relative negatively (Tappero). Hiring close friends and relatives is not a good idea, because they may compromise the business’ improvement. It is very hard for the employer to balance between managing the business and entertaining friends and family members. At times, the friends and kinsmen may expect favor like receiving more money than the others. They may refuse to work overtime, and request off duties now and then. In the case of a beverage operation, the relatives working at the company may drink the beverages without paying for them. They may also ask to carry some to their wives and kids. Therefore, if anyone wants to succeed in his/her business, it would be good to avoid the trap of employing their friends and

Occupational Safety and Health Essay Example | Topics and Well Written Essays - 250 words - 1

Occupational Safety and Health - Essay Example Department of Labor, Occupational Safety & Health Administration). For achieving the specified reductions in the incidence of fatalities, injuries or illnesses OSHA will adopt a dynamic methodology for identifying and addressing the target sectors and hazards which require direct intervention. Though Direct Interventions are an integral part of workplace safety and health, however lasting solutions should be there for the employers, workers to inculcate the safety and healthy culture in the workplace. OSHA would ensure that the resources devoted to achieve this goal should have the ability to replicate the agency’s effectiveness through the instillation of safety and heath values among the broad population through strict compliance, innovation and dedication. OSHA should improve its intelligence gathering, analytical and evaluation capabilities and should also ensure that they inculcate in their staff the requisite knowledge, skills, diversity and the abilities to address the concerned health and safety issues through the use of informational technology and other supportive systems (U.S. Department of Labor, Occupational Safety & Health

Cleopatra's Suicide Essay Example | Topics and Well Written Essays - 500 words

Cleopatra's Suicide - Essay Example They naturally thought of Cleopatra as a manipulative seductress, because she had earlier seduced Julius Ceasar who was thirty years her senior, and her sexual exploits were well known. The Romans were led by Octavius, Octavia's brother who charged in to conquer Egypt and overcome Mark Anthony. Overwhelmed by the Roman forces, Mark Antony chose death by suicide over being captured. After his death and facing the prospect of Roman invasion, Cleopatra chose death as well. As someone who has experimented with poisons on prisoners on different occasions, she knew that the venom of the asp was the least painful and a relatively quicker way of dying. Most privileged or political prisoners were executed in this way by the Egyptians and by the Greeks before them. At this point of time, all serpents were known as asps, and the snake Cleopatra used for her suicide was probably the Egyptian cobra Naja Haje. The cobra was revered by the ancient Egyptians possibly because they lived in close proximity with it, because the rodents commonly associated with humans were their natural prey. Egyptians lost a lot of their own to this snake's potent venom. It was placed on the crown of the Egyptian pharaohs, and was in fact the Royal symbol. It represented the "fiery eye of Re", in which there are two uraei which are placed on either side of a winged solar disk.

Occupational Safety and Health Essay Example | Topics and Well Written Essays - 250 words - 1

Occupational Safety and Health - Essay Example Department of Labor, Occupational Safety & Health Administration). For achieving the specified reductions in the incidence of fatalities, injuries or illnesses OSHA will adopt a dynamic methodology for identifying and addressing the target sectors and hazards which require direct intervention. Though Direct Interventions are an integral part of workplace safety and health, however lasting solutions should be there for the employers, workers to inculcate the safety and healthy culture in the workplace. OSHA would ensure that the resources devoted to achieve this goal should have the ability to replicate the agency’s effectiveness through the instillation of safety and heath values among the broad population through strict compliance, innovation and dedication. OSHA should improve its intelligence gathering, analytical and evaluation capabilities and should also ensure that they inculcate in their staff the requisite knowledge, skills, diversity and the abilities to address the concerned health and safety issues through the use of informational technology and other supportive systems (U.S. Department of Labor, Occupational Safety & Health

La Cosa Nostra Essay Example | Topics and Well Written Essays - 1250 words

La Cosa Nostra - Essay Example It is the most notorious American organized crime in the country’s history, a notoriety that has often been depicted on the big screen such as the classic films The Godfather and The Untouchables. La Cosa Nostra: The Beginning When Sicily was annexed to Italy in the 1860s, the Sicilian authorities had trouble enforcing order due to a restructured society engendered by a land reform that redistributed public land to Sicilian peasants. Banditry became prevalent as peasants were forced to lawlessness to survive as the lands given to them were too small for them to live on. Traditional sources of livelihood such as firewood gathering were lost when church estates and public land were confiscated and redistributed by the government. The state of lawlessness gave rise to the formation of a secret society that offered its services for a fee to protect merchants and landowners from bandits and other lawless elements. This underground society was called the Mafia and protected merchant s and landowners. Although the group operated through vigilante means, a member is considered â€Å"A Man of Honor† because of the protection he gave his family and society. Eventually, members became abusive and turned to extortion to force landowners and merchants to hire them at high price. This was, however, tolerated because of their role as protectors (FBI). The Sicilian Mafia eventually branched out to politics, forcing people to vote for the candidates they want, but when Benito Mussolini came to power in the early 1920s he felt threatened by it and ordered a relentless campaign against its members. This became the turning point of the Sicilian Mafia as many of them were arrested and imprisoned. Some mafia members or Mafiosi, however, were able to flee to the United States (FBI). The American Mafia Mussolini’s campaign against the Mafia in Sicily drove many of them to flee to the US illegally. However, the first Sicilian Mafia who came into the US was Giuseppe Esposito, who fled with six other Mafiosi after murdering the chancellor and vice chancellor of a Sicilian province. He was deported to Italy after arrest in 1881 in New Orleans. In 1990, the first major Mafia operation took place with the execution of David Hennessy, New Orleans police chief superintendent. Although hundreds were arrested and 19 eventually indicted, a subsequent acquittal led New Orleans citizens to organize lynch mobs and killed many of the defendants (FBI). The LCN operates in such cities as Boston, Chicago, Philadelphia, and in Miami, but the group’s greatest stronghold is New York. Previously, the group also operated in Cleveland, Detroit, Kansas City, Las Vegas, LA, New Orleans and Pittsburgh, but has been greatly weakened and is now almost non-existent. Eighty per cent of its estimated 1100 membership are said to be operating in the NY metropolitan area where five families are lording it over: the Bonanno family; the Colombo family; the Genovese family ; the Gambino family; and the Lucchese family (Finckenauer 1). LCN operation in the US officially began in the 1920s and since then this group has been known as the foremost criminal organization in the country associated with organized crime. The group is known for ruthless violence such as beatings and killings, which it uses as an operational tool externally and internally. Arson, bombings, explosions are used as tools by the LCN in operating its business and gain

Dostoevsky and Franzen Essay Example for Free

Dostoevsky and Franzen Essay Fyodor Dostoevsky is indisputably one of the greatest writers of his time, and arguably of all time. He earned this status not only by being an unmatched story teller- writing novels so gripping that they are hard to put down- but by infusing his dramas with timeless comedy, poignant social commentary, insightful psychology, and universal philosophical inquiries. His extremely in-depth character development allows for unlimited societal references that every reader can relate to. A most common feeling expressed among readers is that he puts into words what they have always thought about, but never had the words- or the sharp observation- to express. A similar feeling is created by Jonathan Franzen, whose novel, The Corrections, is a bestseller, and not only on account of its hilarious banter and piercing insight. The Corrections is widely hailed as an epic masterpiece that perfectly brings to light the problems of materialism, technology, and alienation in American culture. This is perhaps even more impressive because he is British and not American. Franzen has risen quickly to the top, and The Corrections will continue to be read for many years to come. Though their personal beliefs are entirely different, Franzen and Dostoevsky address many of the same questions regarding family. The psychological breakdown of relationships between family members is key and not only addresses psychology, but also society. Both authors utilize the family as a microcosmic representation for society, and Dostoevsky’s 1880 novel, The Brothers Karamazov, the last of Dostoyevsky’s famous and well-regarded novels, is the best example of this tactic. The Brothers Karamazov begins with a brief family history. The patriarch, Fyodor Karamazov, has three sons (Dimitri, Ivan, and Alyosha) by two different women. Fyodor, preoccupied with hedonistic debauchery, sends his sons to various relatives to be taken care of. Dimitri and Fyodor become enemies as soon as Dimitri is old enough to realize that his father not only has taken no responsibility for him, but is also withholding his inheritance left to him by his dead mother. The feud intensifies when they both fall in love with Grushenka, a woman of notoriously poor reputation. Dimitri, though vengefully abhorrent of his father, has inherited Fyodor’s taste for wine and women. Ivan, the second oldest, is a brooding intellectual, and Alyosha, the youngest, has moved to the monastery under the well-respected Father Zossima. Smerdyakov, the fourth and illegitimate son, is Fyodor’s cook. Smerdyakov is anti-social and epileptic, but loves to talk about philosophy with Ivan. Understandably, Dimitri is blamed when Smerdyakov murders Fyodor, because of the â€Å"overwhelming facts† against him. Ivan loses his mind when he realizes that he is more to blame than the innocent Dimitri, because he subconsciously encouraged, and even hoped for the murder, and Alyosha leaves the monastery on Zossima’s instructions. The Karamazovs forcefully confront the reader with the timeless questions of family. Is love entitled or earned? Are children unconditionally innocent? Are children obliged to love and respect their parents despite neglect and abuse? â€Å"Even while The Brothers Karamazov insists on the innocence of children, it also undercuts this idea, showing how children can be sinful even while they suffer†¦the tension between childhood innocence and childhood guilt is at the very heart of the novel†¦they resemble another category of natural victims, the peasants†¦Ã¢â‚¬  (Hruska, 472) It is not only the idea of children that is representative of a larger social construct, but nearly every character. Alyosha is the devout Christian. He believes wholeheartedly in the good of human kind and Christ. He is honest, loyal, and compassionate. He is not just a person of faith- he embodies faith. He has faith not only in God, but also in humanity. Though not representative of Dostoevsky himself, Alyosha is an extremely sympathetic character, designed to uphold the principals of faith and Christ against all opposition- and Dostoevsky’s representation of opposition is not slight, but in fact, very thorough. Ivan represents doubt and rationality. His intellectualism is both his strength and his eventual downfall. Though brilliant, it is precisely his doubt that drives him to madness. He is a respectable character, but he is ultimately unsuccessful, exhibiting Dostoevsky’s view on where the path of doubt leads. Fyodor Pavlovich is obviously deplorable and pathetic. He is selfish and greedy. He seeks nothing but pleasure at all costs and is completely uncaring, except, presumably, for Grushenka. He believes that his recognition of his own disgraceful behavior frees him not from outside condemnation, but from true inferiority. His illegitimate son, Smerdyakov, becomes the manifestation of all that is impure in Fyodor. The Lambert family in The Corrections, though lacking in murderous rivalry and unbridled sensuality, is equally disturbing, if only because of its realism. â€Å"We are talking about the family values of the House of Atreus, the Brothers Karamazov, the Mafia, and the Manson Gang. † (Leonard, 6) While Alfred loses his body and mind to Parkinson’s, his wife, Enid, tries desperately to reunite the family for Christmas. The oldest, Gary, is well off and living with his own wife and children in an affluent area of Philadelphia. Denise, the middle child, is a successful and beautiful young chef. Chip is a failed screenplay writer, a failed boyfriend, a failed professor, and a failed son. The Corrections, then, addresses not only the gap between generations, but also the grasp of one on the other. The flyaway children who feel themselves wronged return like boomerangs to the parents whose business it has always been to stamp out errancy†¦ (Leonard, 9) Both Dostoevsky and Franzen push the reader’s limit for sympathy with their extremely flawed, but perhaps forgivable characters. The reader is forced to examine the limits of redemption from greed and â€Å"base† behavior, both in society and in the family. In both novels, the reader is ultimately compelled to forgive any sin where repentance is present. In The Brothers Karamazov, for example, it is easier to forgive Dimitri’s aggression and lies because of his genuine sincerity, while his father, a victim of cold blooded murder, does not evoke the slightest feelings of sympathy, aside, maybe, from sheer pity. In The Corrections, Chip is likable despite his follies not only because of his self-deprecation, but because he has moral principals. Contrary to his brother, Gary, who has a wife, children, and a steady job, but a very capitalistic mindset and a depressed, numb state of living. Denise is a competitive workaholic but is genuinely confused, and the reader his hoping for her salvation because she is so desperately isolated. The novel shifts from a condemnation of the contemporary American materialism to the possibility of family (and, by implication, human) forgiveness. The narrative has been dallying with philosophical questions, but now it lingers†¦I cannot say whether Franzen could have pulled off this miraculous redemption of his story had he not so cruelly set up his Lamberts as crass sinners, but I was sorry it took him so long to acknowledge their capacity for decency†¦(Sayers 23) Perhaps the biggest difference between these two novels is the philosophical dissonance between Dostoevsky and Franzen. While Dostoevsky’s characters clearly represent specific and largely unchanging ideals, Franzen’s creations are muddled and confused. They resemble a deer in the headlights of post-modern America, racing inside, but paralyzed by the chaos of the situation, and unable to move in either direction. Interestingly, though Dostoevksy was a staunch advocate of deep faith while fairly exploring doubt, his ultimate message when is comes to family is far less optimistic than the obviously anti-religious Franzen. This is perhaps dependent on the opposing characters’ abilities to change. Since Dostoevsky’s characters remain of largely the same beliefs and convictions throughout and in spite of their life-changing experiences, they are incapable of true metamorphosis. Franzen’s initially detestable Lambert family is eventually redeemed by each character’s inner-changes, which leads ultimately to a realistically cynical, but still heart-warming loyalty to one-another. The only character who doesn’t change for the better is Alfred, who simply loses his mind, and though the reader is respectful of his work ethic, he is obviously the yoke of the family, whose death is seen as ultimately positive for his wife and children. There is a sense of triumph by the end of the novel, when Enid, who initially looked like an idiot compared to Alfred, is really just in need of independence, and proves to be a lot smarter than she seems. If anyone in The Corrections is radically transformed—and all of them are turned like sucklings on a spit— its Enid at age seventy-five. When Alfred at last is safely dead, she puts on her sudden freedom like a jaunty hat. (Leonard, 8) When the charismatic and brilliant defense attorney asserts the child’s right to demand proof that he should love his father, the audience wholeheartedly approves and supports him, even so far as to applaud despite the judge. The audience, like a Shakespearean chorus, representing the author’s prediction of the reader’s reaction, is totally in favor of Dimitri’s salvation despite full knowledge of past offenses. The reader blames his father for raising a violent deviant. Franzen, on the other hand, provokes a feeling of pity for Enid that makes the reader want to scold her children, understandably irritated though they may be, for not treating their mother with more kindness. The result is a surprising one. Franzen, the postmodern critic of just about everything, takes the route of sympathy and even optimism. His characters change for the better in a very real way. They don’t proclaim that they have decided to devote themselves to God, they have no fear of damnation, they just genuinely have tried and succeeded in improving their relationships. Dostoevsky is focused much more on religion, for a variety of justifiable reasons, but his characters are less fluid. Though each of his characters transforms throughout the novel, it is only by way of rigorous philosophical inquiry. Franzen’s characters, on the other hand, are merely growing up. Enid does not plan to improve her life when her husband dies- she just does. It is a natural progression as opposed to a constant battle fought with violent imagery and empty threats. Franzen frees his characters from every limit set by Dostoevsky- especially God and the fear of moral judgment. The result is not a depressing tale of a family who does not feel an obligated loyalty to one another. On the contrary, the Lambert family transforms only for love. They are not motivated by religion or society. They simply learn to love one another for no other reason than their shared DNA. This is far more optimistic than the picture of a family according to Dostoevsky, because it is universally attainable. SOURCES Hruska, Anne. The Sins of Children in the Brothers Karamazov. Christianity and Literature 54 (2005): 471-495. Parenthetical Citation Leonard, John. Nuclear Fission. Rev. of The Corrections, by Jonathan Franzen. New York Review of Books 20 Sept. 2001. Parenthetical Citation Polka, Brayton. Psychology and Theology in the Brothers Karamazov. Journal of Literature and Theology 5 (1991): 1-24. Parenthetical Citation Sayers, Valerie. Caffeinated Realism. Commonweal 21 Dec. 2001: 23-24. Parenthetical Citation

Market analysis of the Procter and Gamble company

Market analysis of the Procter and Gamble company Procter Gamble is a major U.S. manufacturer of soaps, cleansers, and other household products. PG have three main product lines: household and personal care, food consumer and health care products. PG interact with over five million consumers each year in approximately sixty countries around the world (PG. 2010). PG has remained on the Fortune 500 listing since 1955 and has never ranked less than number 35 in the last fifty-five years (AGG Data. 2010). In 2009, it ranked number 20 of Fortune 500 companies with revenue of $83.503.00 million and profit of $12,075.00 million (AGG Data. 2010). According to Mr. John E. Pepper, CEO Procter Gamble, the company has a history of growth and expansion. Every ten years for the last fifty years, the company has doubled their business. He feels the companys success has been based on their brands, including those that created a whole new category. For example Pampers was the first affordable disposable diaper and Crest was the first fluoride toot hpaste both manufactured by Procter Gamble (Pepper. 1999). No company in the world has invested more money in consumer and market research than Procter Gamble. Each year the company conducts at least fifteen thousand research studies and invests three-hundred and fifty million dollars in consumer research (PG. 2010). In order for the company to maintain profitable and grow, they must engage in strategic development that encompasses relooking at their processes, structures and culture and creating the hub and spoke structure for competitive intelligence operations. Company Background: Procter Gamble was formed in 1837 when brother-in-laws James Gamble, a soap maker and William Procter, a candle maker joined forces. The firms starting capital was $7,192.24 and they agreed on a 50/50 distribution partnership (American Chemical Society. 2007). Formation of the company coincided with the economic expansion of the United States. Their first products, soap and candles, were transported by steamboats down the Ohio River to Mississippi and New Orleans. By 1850, the company was able to expand their distribution to additional markets using railroads. The company grew into a million-dollar enterprise during the Civil War when the firm obtained contracts to supply the Union Army with soap and candles. However, in 1879 the company was forced to eliminate its candle making when consumers switched to kerosene. The company expanded its soap making to stay competitive by experimenting with developing a castile-like product that was inexpensive enough to be mass marketed. Ivory So ap was the answer. The soap was made from coconut and palm oil, lathered easily, remained solid and lasted longer than other soaps. The company aggressively marketed the new product and the success of Ivory led Procter Gamble to being a multi-million dollar industrial icon. In the 1930 and 40s, the company utilized technology and chemical experimentation to expand its product line into synthetic detergents that were marketed globally. The company introduced Dreft and then Tide. Now it was no longer consider just a soap company. The company later began to make personal-care items such as toothpaste, shampoo, and deodorant; food products such as cake mixes and coffee; and miscellaneous products such as cellulose pulp and chemicals. Mission Statement Vision Statement: Vision Be, and be recognized as, the best consumer products and services in the world Mission Procter and Gamble will continue to serve consumers by continuously innovating products that will allow us to be leaders in household and personal care, health care, and food products. To produce products with the utmost care to give nothing but quality to our communities. And to continue to grow so that we can maximize our shareholders wealth (Procter Gamble. 2010). Procter Gamble was built on the theory of touching consumer lives with brands that make life a little better every day. They connect with consumers by offering affordable products and packaging specially designed to meet consumer needs which has allowed Procter Gamble to remain profitable for one hundred-seventy three years. Internal Analysis External Analysis: Procter Gamble has a strong internal and external foundation. It has built its reputation on achieving the goals it sets forth, following their vision and establishing principles based on their beliefs about business and consumers. The company has remained a front competitor in innovation by introducing new and improved products to consumers brought on by market changes. PG realizes that in a competitive market speed of research and development is a key element. Mr. Michael Allan, Director of Baby-Care stated to Mr. Pepper, CEO, It wont be the big that eat the small; it will be the fast that eat the slow (Pepper. 1999). Procter Gamble realized that the company needed to refocus their attention to continue to achieve a winning strategy to meet internal and external challenges. Leadership felt that their growth was to slow and their complexity was too high. Their objective became to build and create leadership brands globally better than ever before and to capitalize on the knowledge , capability and commitment of its employees. This will be achieved by simplification of the organization structure, minimizing processes, introducing technology and making strategic changes to their culture. SWOT analysis of your plans focus area(s): Strengths: Profitable Adaptability of Product Line to meet consumer needs. One of Procter Gambles strengths is it remain profitable in a struggling economy. It produces products that are personal care items that are necessities even in hard times. Procter Gamble 2009 annual report to investors shows it employed 102,000 employees in 80 countries and reported net sales $79,029 million (PG. 2009). The Board of Directors proposed a dividend of $1.64 per share for 2009 (PG. 2009). Since the corporation is profitable, they are able to invest these profits into acquiring additional companies that will add new products and services to its portfolio to focus on consumers needs. Weakness: Turnaround time for Research and Development products. Complexity of organization structure Currently research products take three to four years to develop and market. Given the consumer demands and competition this is too long and the company sales declined in 2009 compared to 2008. PG organizational structure is multi-tiered for each product line. Changing environment necessitates scale down of management positions and develop the hub and spoke structure for competitive intelligence operations. Opportunities: Global marketing New Products, improvement in existing products, manufacturing and marketing techniques. Procter Gamble has the opportunity to market products in emerging technologies. By positioning themselves in the development of new products and improvements to existing products they are at the forefront of technology development with vast opportunities for growth. This has the potential to lead to an increase in customers and raise profits. PG also has the opportunity to market their products in other international areas. Currently PG products are sold in 180 countries (PG. 2009). The corporate structure provides the framework to tap the benefits of a global organization with speed and efficiency. Threats: Ecological Factors Economic Factors Sales are dependent on consumer spending. When the economy is weak and consumers reduce spending, PG feels the impact. They must remain competitive with prices and offer diversification of their market line so they can maintain a financial balance. PG operations must remain compliant with governmental regulations concerning recycling and bio-degradable materials and other mandated ecological factors to preserve the environment. Goals: (3-5 years) Eliminate the overlap in management Initiate the hub spoke structure for competitive intelligence operations Expand sales of product line globally International expansion to markets with potential for growth and limited competition exits Decrease turnaround time for research and development products Customer responsiveness Product development cycles Product or service improvements Speed in delivery or distribution Develop open Innovation Strategy Emphasis on process innovation that permits low-cost product design, manufacturing methods and distribution Product cost reduction Long Term Objectives Support the business strategy, organizational principles and culture. Attract and retain required talent Accept financial responsibility to shareholders The goal of long term objectives is to support the business strategy as change is implemented. The strategy should be the reference point and link to the design and mechanics of implementation. Linking plan design to the business strategy generates employee motivation and buy- in to the changes being implemented which establishes the culture of the work environment. Attract and retain required talent ensures profitability and endurance. Position PG to be the employer of choice by offering attractive, competitive employment opportunities for long-term financial security across many global locations. Build a personnel structure that allows mobility as changes to organizational structure are deemed necessary. Remain profitable and supportive to shareholders by declaring yearly dividend on stock holdings. Strategy Analysis and Choice: Generic Strategy: Differentiation A long term strategy must be based on a core idea or generic strategy that gives direction to the company to strategically compete in the consumer marketplace. Differentiation for Procter Gamble involves creating unique products and marketing them to consumers by stressing their products qualities are superior to its competitors. This strategy defines loyal customers who will pay a premium price for their brand because they truly believe in the product. Marketing should be aimed at the qualities that set the product apart and above its competition. Grand Strategy: Concentric Diversification Grand strategies are the basis of coordinating and sustaining efforts toward achieving long-term business objectives by providing basic direction for strategic actions. Concentric diversification is a key grand strategy for Procter Gamble. It involves acquiring businesses that are compatible with PG in terms of technology, markets and products. According to Pearce Robinson, The ideal concentric diversification occurs when the combined company profits increase the strengths and opportunities and decrease the weakness and expose to risk (Pearce Robinson. 2010. P. 221). Plan Goals and Implementation: Procter Gamble should continue to monitor trends in the market and consumer requests for products and implement a corporate retrenchment strategy to enable them to expand their product line and to make their product available to other international locations based on market research. This can be implemented by PG conducting a stakeholder management survey. By hiring a global marketing information firm to conduct a stakeholder management survey, the information can be used to identify, prioritize and develop improvement initiatives in areas that needed improvement as identified by consumers. The survey would also provide geographical information on profitable areas to introduce PG products. An increase in research and technology operating budget will allow emerging technologies to continue to be developed and products readily available to consumers. According to Information Week, Procter Gamble management structure is reorganizing the companys current corporate structure is four geo graphic business units. The new structure will now be seven global business units based on product categories which is call the product team structure. The company is highly energized and moving forward with increased spending in Information technology (InformationWeek. 1999). Critical Success Factors: Critical success factors are the steps that the business, both management and employees, must take to bring the strategies into a reality. The factors may vary from time to time, but they must be addressed in order for the company to operate at optimal efficiency. . A critical factor for Procter Gamble is quality and innovation. The company must aggressively market new products and bring research technologies to customers quicker. Critical success factors are beneficial to companies as they provide focus and keep the employees and management going in the same direction. Another critical success factor is increasing revenues. A company must be profitable to be successful. Another factor is expansion of customer service. PG must be reachable when consumers have a question. Controls and Evaluation: Controls must be in place to evaluation success. Financial statements will validate if sales are increasing and profits are increasing. Forecasting is a vital control. A monthly and yearly projection should be made by management to project the sales of products by area. The evaluation would be done monthly to compare the plan to the actual units sold. This information will provide PG with marketing information for inventory qualities, product turnover and stagnant product lines. Conclusion Todays market is characterized by highly competitive organizations which are all vying for consumers loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Procter Gamble was built on the theory of touching consumer lives with brands that make life a little better every day. They continue to connect with consumers by offering affordable products and packaging specially designed to meet consumer needs. Procter and Gamble must maintain an innovative approach by introducing new products and re-facing existing product lines to compete and satisfy consumer demands, to allow them to remain profitable for the next one hundred-seventy three years.